About the Principals
Aaron
Adams: A
self-taught search engine optimization expert, Aaron set out on his own
after he realized the value of putting his knowledge into action for his
own ventures, rather than working for somebody else. But, Aaron is
more than just an SEO guy. He also has a tireless work ethic and
an uncanny ability to tinker with sites and identify opportunities to
enhance conversion rates. Since starting his own nutrition
company, and becoming an owner of AffiliatePros, Aaron has helped us to
attack a broad
spectrum of business opportunities with consistent success.
Sean Folkson: After identifying the opportunity offered by the Internet back in 1995, Sean
left the "suit and tie" corporate world. Upon striking out on
his own, initially he provided front-end/back-end consulting and logistical analysis for retail
clients. While doing that, he had a column in a popular E-zine
(the now-defunct Singles Zone) in which he reviewed sites for
functionality and usability. Sean took what he learned and started launching his own ventures. What
has followed is a string of profitable sites ranging from an E-commerce site specializing in novelty gifts,
to ownership of a category leading Men's Health site. Now, heading
up AffiliatePros, Sean is focusing on identifying and exploiting the opportunities
that present themselves online. His expertise in identifying
emerging trends and opportunities, site conceptualization, and ROI based marketing
all
play a vital role in project assessment, project execution, and business
development.
Michael Krois: Michael has spent most of
his life working on computers…not only using computers, but building,
programming, and administering networks. In 1997, Michael decided to
start his own web design company. After building sites for his first few
clients, Mike started to notice certain factors that make for a
successful site. He then decided to take this knowledge and use it to
his advantage, building “affiliate” websites for third-parties. In a
short time, Michael was recognized as one of the most successful players
in the industry. Some of his sites achieve conversion rates 400-700%
above the industry average. This amazing talent, coupled with the
ability to drive high volumes of low-cost traffic to these sites, puts
Michael in the enviable position of choosing only to work on those
projects that capture his imagination.
